Client Testimonials And How To Make The Most Of Them
Are you making the most of testimonials that you got from satisfied clients? If not, here are 7 ways to boost your marketing efforts
1) Make sure any testimonials you use on your website, really stand out from the rest of the text. Put a box around them, or use different fonts. Make sure you include their name (rather than their initials) and perhaps where they’re from, to add credibility. If they have a website, include their URL, but don’t make it an active link, as you want visitors to stay on your site! Use testimonials that refer to particular aspects of your business, for example, your great customer support, super price or even speedy delivery.
2) Have a frequently asked questions (FAQ) page and include testimonials here. This is very powerful if you can use a client testimonial as an answer. For example, you may include a question about customer support, and then use a testimonial confirming how good it is, as the answer.
3) Set up testimonials in an autoresponder message and place the email address or sign-up box on your site, so that it’s available 24/7 upon request.
4) Put all your testimonials together as a pdf report that potential clients can download for free from your website. This would be great if you could include photos of the writers (if you get a testimonial, but no photo, then just write back to them and ask!) as it will add even more credibility.
5) Try turning your testimonials into case studies and articles to use for promotional purposes. Use enticing headlines based on the main point each testimonial covers. Many people will relate to the ?problem? your client experienced and if your product or service solved that problem, then seeing how it benefited someone else will really help your sales.
6) Try to use your testimonials in any offline marketing efforts like mail shots, brochures, print newsletters and post cards. They could even work well in radio or TV ads.
7) Use Press Releases. Similar to case studies above, use press releases with testimonials as social proof that your product or service was a real benefit to someone. Submit the press releases to online press release sites and PRWeb.com. If you think offline publications and media sources may have an interest in your service, product or information then take action: submit your items and follow up with the editors and publishers.
Tags: Article Marketing