Helpful Copywriting Guidelines
This article will explore some copywriting tips and tricks. More specifically, we’ll look at how to maximize a sales letter in few different ways. This will come directly out of Dan Kennedy’s book The Ultimate Sales Letter. Dan Kennedy is one of the foremost experts in copywriting and his books are highly recommended to anyone looking into copywriting.
Copywriters are a little unique in that they use their own work to bring in more business. If your work has been inconsistent you should consider using a sales letter to generate leads. Once you figure out how much business you can expect from a certain amount of sales letters sent out, you can better control your work load. You can make sure you have business when you want it; you can send more letters out when you have more time to work or you can send out less when life get busier.
A sales letter can help you make more money from your telemarketing clients, or help gain new telemarketing clients. Telemarketing has become much more difficult in recent years due to new laws and extremely high turnover. A well made sales letter can make telemarketing more effective and potentially reduce turnover. If you can quantify your savings and train employees in better sales techniques, other telemarketing clients will want your business because you have demonstrated yourself effective in their difficult field.
Another great area to discover new business is through doctors and dentists. Doctors and dentist are quite often looking for new clients and a well-made sales letter can help increase their referrals.
These are just a few pointers from Dan Kennedy’s extremely helpful book. This article and Dan’s book can help new or seasoned copywriters find new sources of income. Hopefully this article helped you understand how to better maximize your sales letter and make more money.
Tags: Copywriting