Flash catalog to generate more sales
In this burgeoning world of Internet, if you are not selling your products online, you don’t stand a chance against your competitors. The last couple of decades have witnessed a change in terminology - everything is being prefixed with an “e” - ebook, ezine, enewsletter, ecommerce, ebrochure and ecatalog. eCatalog or page flip catalog a modern innovation in this field.
Let me remind you of those lackluster paper catalogs that you received via mail. I won’t say that all paper catalogs are useless; a few of those catalogs must have had useful product listings. But nevertheless, I am quite sure they often found their way into the trash, primarily because they were not easy to stash for later use. And when you finally made up your mind to buy the product you chose off the catalog, the catalog itself was missing. This is where an eCatalog comes in handy.
An eCatalog is an online publication of a paper catalog. Since it is hosted on a web server, it is available online 24/7. Interested buyers simply need to log on to the product website in order to look at the eCatalog.
For Online Buyers - Flash Catalog offers an intuitive interface to browse through the products. An eCatalog is laid out in the form of a virtual flip book. Each page shows a single product or a collection of products, as per the catalog owner’s wish. It features an exciting page flip effect. eCatalog pages can be flipped in the same way as you flip through the pages of a paper catalog. This can be accomplished by dragging the page corners, or by using the navigation system.
The navigation panel also allows you to move to a specific page in the catalog by specifying the page number - this comes in handy if the eCatalog has hundreds of pages. You have a scrollbar as well to allow quick and efficient navigation. Yet another awesome feature of the eCatalog is zoom. Internet Shoppers may zoom any product page up to an incredibly high level of detail - more than 300%. Printing any page is also simple, and can be done by a simple click. The eCatalog or 3D flash catalog uses a “load on demand” feature to make the catalog extremely fast loading. In conformation with Web 2.0 standards, the eCatalog also has a “Tell a Friend” feature.
For People Who Sell Their Products Online - Online Catalog expedites the sales process by bringing the products right to the customers’ desktop. This further leads to improved revenue. With an eCatalog to showcase their products, online shopping cart owners may do away with the costly paper catalog, and save a lot of money in printing and postage costs.
Moreover, the cost of building an eCatalog is only a small fraction of the cost of getting a paper catalog printed and posted to prospective buyers. Updating a page flip catalog is easy enough, and therefore your catalog always shows the latest products on offer. So if a product runs out of stock, you may easily remove that from the eCatalog. It’s not just product catalogs that you can create with an eCatalog. Online businesses will find multiple uses of an eCatalog - brochures, magazines, newsletters, leaflets, and photo albums are some of the uses.
In a gist, there is a lot on offer for both online shoppers and online sellers. For shoppers, an eCatalog expedites the sales process; and for sellers, it gets them a lot more sales.
Tags: Advertising