Great Ideas For PPC Management
Well known to you are the useful pay-per-click admin tools of Wordtracker and Overture along with AdWord Accelerator. These tool help evaluate and set up keywords, bidprices and find the top performing ads. Lets look at some others that have attributes that make them singular and a valuable asset. There are two: Keywords Analyzer (www.KeywordsAnalyzer.com) and Adword Analyzer (http://www.adwordanalyzer.com/).
When you need a screwdriver and you head to your toolbox chances are that you will have both a Philips and a slotted screwdriver. You have uses for both, so you keep both to use as needed. It is the same story for keyword tools. They all have their uses, and having more of them is like owning a complete set of tools.
Don’t stop discovery there. The initial string of keywords you get, long or not, is not complete. At one point AltaVista said that a whopping 20 percent of its total searches were completely unique. There is no knowing what a person will search for, but to help get a little better idea what they might be looking for here are some ideas:
Be sure to have plenty of synonyms and relevant subjects in your hoard of keywords to be certain that you are connecting with those who are looking for what you have.
You can try bidding on brand names, though you’ll have to work through the copyright issues yourself. Google has had a score of its own legal headaches as a result of allowing Adwords users to bid on trademarked names. Nevertheless, names of companies, magazines, associations, famous people, and famous places may all relate to your product. For example, for “billiards” you might bid on the name of famous pool player Jeremy Jones. For drums you might bid on “Buddy Rich.”
Misspellings are a big opportunity, because so many advertisers don’t bid on them, and the clickthrough rate is often higher. For a Lord of the Rings promotion, “Tolkein” (misspelled) got twice the CTR of “Tolkien” (spelled correctly).
LexFN.com is an effective website used to enhance pay-per-click management. It is a complex thesaurus that utilizes internet technology to search out arrays of related ideas and synonyms and compile them into your keyword list. So you aren’t just stuck with the common version of a word like WalMart but you will have variants like Wal-Mart and Wal Mart. “Expanded phrase matching” offered by Google will try, and often succeed, to duplicate this for you. Thos click will most often cost you more than exact matching, just the way folks type it in.
Tags: Management