How to get your marketing Videos seen
As you read this article, over 100 million videos are being viewed online. Over 100 million surfers watch online videos every day. The traffic generated by video marketing is huge and it’s not something your marketing can do without.
Websites without video are slowly becoming a dying breed. No one can dispute the fact that marketing videos produce traffic and more sales. Video has become the rule rather than the exception and our online success depends to a large extent on the marketing videos we produce and add to our sites.
Multimedia traffic has become increasingly important in the Web 2.0 environment that we, as internet marketers, find ourselves competing for.
Typically a new marketing campaign would fellow the well trodden PPC path. The cost of clicks in PPC however has risen to the point were campaigns with even double digit CTR’s are no longer profitable, even without taking into account how effective video marketing is at generating traffic.
I’m not knocking PCC here. It’ still a valid method to drive traffic to a site and one which I continue to see success with. The trend is however towards video, so we either go along or we get left behind.
Making a marketing video isn’t an overly complex undertaking. The software applications required are mostly simple and reasonably priced, so much so, that a full suite of programs needn’t cost more than a few hundred dollars.
What can cause complications and expensive errors is how we choose to market our videos. One easy way is to submit our videos to the various video hosting sites, such as YouTube, Howcast or Google Video for example.
After submission, the video hosting sites allow us to further embed these videos in our own websites, without the need for any additional conversion. This process is simple and straightforward, but not one the serious online marketer should follow.
The reason I say this is that the embed codes from the video sites, such as Revver for example, also include embedded videos from other users.
Since all videos are in specific categories, we could well end up providing free advertising and web space to one of our competitors, which might well result in lost sales, particularly if our competitor’s video has been rated and viewed more times than our own.
The most effective way is to add our videos to our own websites, using direct conversion to a flash format and adding this flash video to our site. This is where the need for an efficient video converter comes in.
Videos generally include large volumes of information and tend to be large files. YouTube has a 10 minute and 100 MB maximum for any video submitted to the site, so this gives a good indication of the kind of file sizes I’m talking about.
Video conversion takes time and if the converter we use hogs too much of our available computer resource, then we are effectively blocking any other activity we might need to do on our computer while the converter eats away at the video.
Time is a valuable commodity and not something we can afford to waste. Video is a valuable marketing tool and not something we can afford to ignore. Get the best combination of time and result and your online marketing efforts can be that much more profitable.
All too often I see people investing big money in the latest and greatest video production software, without thinking about the marketing of the videos they produce. Usually they end up with amazing videos that nobody ever sees. Why? Because they didn’t consider the conversion stage.
The top class converters I use cost less than $100. Low quality converters come in at around $70. Does that price difference merit time and frustration? Not for me and neither should it for you.
Tags: Internet Business